The performance of Ray Bans as eyewear is almost close to legendary.
No eyewear has been as much imitated in styling and has sold as many as the Ray Ban. The amazing thing is, the Ray Bans top-selling designs have been around for close to 70 years but are still selling and being worn today.
There are several reasons for this. Ray Ban sunglasses are quality eyewear. It stands for exceptional value, classic style and excellent if not lucky market exposure. It is not often that something that is worn by the father can still be in fashion today with the son. An amazing feat that Ray Ban eyewear would not have accomplished if it does look so good and work so well.
It enjoyed to have continued and prestigious exposure to the public. One can only look at the pictures of famous American Generals of World War II and the heroes of the time and you will find the Ray Ban. Famous Hollywood actors and actresses can be seen sporting a Ray Ban.
In the 1980’s when there was a wide array of sunglasses to choose from, the films “Blues Brothers” featured main character wearing the Ray Ban. Even the famous television series Miami Vice has Don Johnson wearing the Ray Ban. The popularity of the Ray Ban was further increased when Tom Cruise appeared in “Top Gun” wearing the Ray Ban Aviators. In 1992, the film Reservoir Dogs, which has been acclaimed as having the best opening sequence have characters appearing in Ray Bans.
The continued exposure of Ray Bans does not speak only of good marketing savvy if it ever is. Rather no product, no matter how great the people running the campaign, can achieve the popularity and prestige that Ray Bans reached if the product will not deliver as it promised. Ray Ban eyewear.
Today, Ray Bans are the most imitated eyewear anywhere on Earth.
Ray Bans Aviators were originally designed for the U.S. Airforce in 1937 as protection for glare and UV rays. It was later released to the public the following year. And very soon achieved popularity. But the most imitated of all Ray Bans is the Wayfarer. It achieved near cult status when Tom Cruise appeared in Risky Business wearing one.
The Aviator has now evolved into having different kinds of lens treatment while the Wayfarer has been fixed with spring hinges and polarized lenses. Both have been recreated with ophthalmic frames and the materials being used are ultra light resins and special metal alloys.
The Ray Bans today come in 43 different styles and modern designs that are straightforward but always maintaining the same quality, comfort and function.
Ray Bans have created eyewear with Kid Friendly features to encourage kids to wear eye protection. Children spends more time under the sun than adults and are more susceptible to harmful ultra violet rays while it is wide knowledge that kids are more at risk because their eyes doesn’t block as much ultra violet rays from the sun than adults.
Ray Ban’s kid version of the most popular Ray Ban styles features lenses that are polycarbonate, have smooth contours, flat temples, great nose pads that are crafted for comfort, enhanced fit, flex hinges and the same durability and quality that comes with every Ray Ban sunglasses. These Junior Ray Ban editions are designed to fit children from age eight to twelve and are meant to encourage kids to wearing sun protection for their eyes.
Robert Thatcher is a freelance publisher based in Cupertino, California. He publishes articles and reports in various ezines and provides sunglasses resources on http://www.cheap-sunglasses.info
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